Client Success Story — Luxury Beauty Brand Globalization

How Aventual helped House of Aemlie, a London luxury skincare brand, expand its presence across Europe and Asia through precise multilingual packaging and marketing localization.

The Client

House of Aemlie is a boutique skincare and fragrance company based in London, celebrated for its clean beauty ethos and timeless European design. The brand sought to expand distribution into France, Italy, Japan, and South Korea.

The Challenge

Luxury beauty products demand linguistic precision and cultural subtlety. Aemlie needed to translate product labels, ingredient lists, and campaign messaging into seven languages — while adhering to regional cosmetic compliance laws and preserving its high-end tone.

The Solution

Aventual’s luxury localization team developed a multilingual brand glossary and worked with certified regulatory translators. Every label, package insert, and digital campaign was reviewed for both linguistic elegance and compliance accuracy. We also collaborated with Aemlie’s creative agency to ensure that translations aligned with the brand’s tone and aesthetic.

The Results

Within six months, House of Aemlie launched in seven new markets with fully compliant packaging and localized marketing materials. The brand maintained consistent voice and gained distributor confidence, resulting in a 35% increase in export sales and new retail partnerships in Paris and Tokyo.

“Aventual understood that our brand’s tone couldn’t be lost in translation. Their sensitivity to both luxury language and regulatory detail made all the difference.” — Emily Fraser, Creative Director, House of Aemlie London